[PostgreSQL-Advocacy] Need someone to design and "about 9.0" flyer

BTW - Gabrielle worked on some features fliers. I think she uploaded
them to the wiki. That could be a starting point for something.

-selena

Let me know if you'd like me to do it. I'd be using InDesign but would be happy to set up multiple language versions if you can supply the translations.

Getting the translations done is more problematic than doing the layout.

To make changes later, any pdf editor would do the job.

Whoever does it, I suggest that the direction I took with the intro to the features list on the wiki be adopted for the brochure: professional but able to be understood by people who don't have in-depth knowledge of PostgreSQL.


Rob Napier

www.oncetechnologies.com

Sure. Please start by sketching an idea rather than spending a lot of
time in indesign. We'll want to discuss ideas a bunch.

Ideally, I'd like to have ideas from several people.

Marketing 101

What is the Unique Selling Proposition that PostgreSQL 9.0 makes?

As a potential user What's in it for me?

What are the key Features and their associated Advantages and Benefits?

Who is the target market?

Do we focus on true believers or do we target non-believers?

What is the competitive position?

Rob Napier
Managing Director
once:technologies

www.oncetechnologies.com

Rob,
Discussed on this list ad nauseum. I think we were going with "Binary
replication + too many to list". Or we could go with the features we
have quotes around.
Non-believers, but people who are looking at their database options.
"If you tried PostgreSQL before, maybe it's time to try it again."
Better than any other OSDB. Neck-and-neck with the top proprietary DBs.

Hi,
I can help with the german translation. This should also cover austria
and parts of switzerland.


Bye

Same here with french translation.

- --
Stéphane Schildknecht

Yep - quick & dirty lists for OSCON. They are in the "Flyers"
section: http://wiki.postgresql.org/wiki/Flyers

Can I request that the final product of this goes on the wiki as well,
so we can print them out if we need them locally?

Thanks!

gabrielle

I can make time to work on this over the weekend. Who else wants to be involved? For me to do it, I would have to get it done and signed off on the weekend as I have a full dance card next week.

If there is someone else who wants to do it, that's fine with me.

Rob Napier
Managing Director
once:technologies

www.oncetechnologies.com

Would be great if you could put something out there in Illustrator (or
whatever) and publish the source files so that others could build on
it.

Personally, I don't have free time this weekend to participate, but
could put in some hours next week if I had something to build on.

-selena

You're thinking of something completely different. This is a PostgreSQL
9.0 Flyer, not a "PostgreSQL Business Case" brochure.

So? Anyone have any ideas, rough drafts, etc?

Here's my modest crontibution :

http://nawak.taadeem.net/flyer_pg90.azur.draft1.pdf

it's a A6 Format and two colors only. so that it will pretty easy and
cheap to print it massively :)

There's still lots of work to but the big ideas are here :

* a funny picture on the Front which draws attention to main
information (i.e "PG 9.0 is out")
* 5 key features on the Back with twitter-like descriptions (200
characters max. ).
* a little bit of teasing in the 6th item ;-)
* and finally the focus on the url where we want people to go

Quickly i've chosen the 5 following items : HS, SR, 64bit win, inplace
upgrade and grant/revoke on schema . Of course that can be discussed,
i'm just the designer here.

If you like this design, please give me :

- the 5 key features we want to advertize
- a char(200) description for each item
- the url where we want people to go

and of course, any comment on the design, colours, layout is more than
welcome :)

And i'll try to provide a final version before monday. I'm working with
scribus 1.3.5 and i'll put the source files on wiki.postgresql.org under
CC-BY-NC-SA licence

Regards,

Salut Damien,
I like the general idea, it certainly draws attention. But what's
sticking out of the elephant shadow's proboscis at the very left?

Otherwise, I like the simplicity of the flyer. I'd even vote for less
words and more space at the borders of the second page.

The font may not quite fulfill the "simplicity" idea. At least I find it
somewhat hard to read.

Regards

Markus

Agreed.

Good stuff, Damien!

gabrielle

Here's a new version :

http://nawak.taadeem.net/flyer_pg90.azur.draft2.pdf

I added content from the "what's new" wiki page. Proofreading is more
than welcome !

I changed the font to Trebuchet which is more classic...

Source files and scribus version are on the pg.fr git repo :

http://github.com/postgresqlfr/pgfr_materials/tree/master/advocacy/flyers/9.0/en/

This is looking pretty darned good. I'd like to improve some of the
text formatting, though.

Also, what do people think of the slogan "PostgreSQL's Great Leap
Forwards"? It's been used a couple of times, but I'm concerned about
offending Chinese and Chinese-American members of our community. How
about, instead:

PostgreSQL 9: Replication Made Easy (from the t-shirt)

PostgreSQL Reloaded

On Cloud 9 With PostgreSQL 9

PostgreSQL Formula No. 9

Of those suggested, I like this one, especially paired with the shirt logo.

-selena

Agreed.

Once notice though - flyers generated like that can't be used
commercially in any way (NC on the CC license). Does that mean they
can't be handed out at a commercial conference? By vendors? To
commercial customers?

Wow, I don't even understand why it would be offensive. But I don't
doubt you when you say so. (feel free to explain off-list, but it's
very much off-topic on list, I think)

FWIW, I don't like any of those :(

The explanation is pretty quick: the first paragraph of
http://en.wikipedia.org/wiki/Great_Leap_Forward tells why it's really
not a good slogan to use. Lots of bad sentiment attached to that
particular phrase. I like "Replication Made Easy" too.

+1 on not using "Great Leap Forward".

I like "PostgreSQL Reloaded" - but I'm a Matrix fan. :-)

Ray.

And it's a prelude to a PostgreSQL Revolution ;)

The revolution was before the Great Leap Forward. The next steps would
be the Cultural Revolution and One Project, Two Systems.

- -1 to both. Why would we want people to think our product got
more confusing, inconsistent, and poorly written with each
release? :)

Replication Made Easy is the best of the bunch, although I think
we could do better than that.

- --
Greg Sabino Mullane [email protected]
PGP Key: 0x14964AC8 201010050941
http://biglumber.com/x/web?pk=2529DF6AB8F79407E94445B4BC9B906714964AC8

Replication Out Of The Box?

How about?:

PostgreSQL -> Wired

PostgreSQL -- Stand by, It's Hot!

Streaming to What's Hot!

-Kevin

Interesting, but less cooler than the previous one.

PostgreSQL - the best chance at replication that most geeks will ever
get


-- Korry

Har har. But not really true.

Made a wiki page to hold inspiration:

http://wiki.postgresql.org/wiki/AttemptsAtSlogans

I didn't add them all. Feel free to add more!

-selena

Which is exactly why it is very funny. It is a stereotype we could
exploit.

JD

Hello,

For the tag line, we may want to consider something that is *not*
directly about replication. This is not to disparage all the hard work
that has gone into the feature but it is a first release and has some
significant draw backs that make it useful only for a small subset of
workloads.

We don't want to over-hype something just to have it come back at us.

JD

+1!

I remember a similar discussion not vastly long ago that headed down
into the gutter...

<http://archives.postgresql.org/pgsql-advocacy/2010-01/msg00177.php>

Yeah, let's not go there.

Please add more slogans to the wiki!

http://wiki.postgresql.org/wiki/AttemptsAtSlogans

-selena

Of course, it now occurs to me that none of these slogans match the picture.

Perhaps we should use:

"Why Leading Geeks Rely On PostgreSQL 9"

... or similar.

+1 on creativity for this one, and I can think of some nice images.

"I forgot how good that movie was."

"Too bad they never made any sequels."

"True."

<http://xkcd.com/566/>

How about "Replication Made Possible" instead? Save "Easy" for version
9.2.

Replication was possible before though. Saying it's "possible"
suggests it's not necessarily straightforward to set up."

It's not necessarily easy now, and it was not necessarily non-easy
before. It depends very much on the situation...

BY-NC-SA is needed because the image itself is BY-NC-SA. If i had the
choice i would have put it under BY-SA. I'm open to any other CC
licensed media that could replace the current pictures.

Anyway my understanding is that the purpose of this flyer is already
"non commercial" because it advertise a new version a free software
build by a community that doesn't have any commercial activities.

So as a company you can distribute this document to your customers, the
purpose of the flyer remains "non commercial"....

What you can't do is modify the document to add your company logo or
describe your company services inside the flyer. I'm not sur this is a
problem, if it is i can release a BY-SA version of the flyer without the
front image.


FTR, i found the expression "Great Leap Forward" in the "what's new"
page on the wiki :

http://wiki.postgresql.org/wiki/What%27s_new_in_PostgreSQL_9.0#Streaming_Replication

I was also incomfortable with this expression so i removed the "Forward"
in the flyer. I was thinking that it would then be closer the Neil's
Armstrong "Great Leap for Mankind" but obviously it didn't work that way :)

I'm ok to remove completely that expression and replace it by :

"Streaming Replication is the second half of PostgreSQL's new redundancy
system"

Thanks for the comments and feedback !

Yes, I know - I'm just wondering if that's going to give us trouble.

I don't think that's a problem, actually, but we need to be very clear about it.

Anything but "On Cloud" - not everything needs to be about "The
Cloud" ;)

Oh, great idea!

"On Cloud 9 With Postgres 9"

We'd need a new graphic, though ...

We could even have a little music to go with it. What could possibly
be appropriate for a database with excellent access control?

What indeed?

http://www.youtube.com/watch?v=pq3YdpB6N9M

Cheers,
David.

Hi guys,

Here's the last revision :

http://nawak.taadeem.net/fly_pg_90.azur.en.draft5.pdf

Quick Changelog :

* removed any reference to any "Leap" or whatsoever...
* put "UNIQUE" in capitalized letters
* added exclusion constraints in the last section
* used the correct "Oracle Data Guard" name and added ® behind it
* using small capitals for VACUUM FULL. looks nicer.
* small fixes in the vertical alignment for the text blocks...