I will include the disclaimer about YMMV and so forth.
Here is my conclusion about how well it works for me:
Things looked promising at the beginning.
You can now use a Google Play install as a conversion. That makes it easy
to track, although if you are making money with in app purchases, you
should still make sure your analytics is good.
You can choose what apps your ads are shown in through the promotional
When I posted back in February, I said that I had been getting a return on
investment with traffic from keyword search.
Even that has gone south.
When they migrated to enhanced campaigns, a bunch of people were getting
impressions on mobile devices for the first time.
For that, or other reasons, I can no longer get affordable traffic on
I was able to bid .03 at first and get some impressions. I was tracking
some conversions and deciding which apps were most worthwhile to target. I
got a few clicks and installs form competitor apps and so forth.
But impressions dropped off. They dropped completely to zero. No
impressions were shown in the month of May. No impressions were shown in
the month of June.
Adwords support found nothing wrong with my settings and had no
suggestions, other than gradually increment my bid. Didn't work.
I am now bidding .51 and not getting a single impression. All you
developers with ad supported apps must be making a killing.
I told Adwords that they are wasting my time and not accepting my money,
and unless they can offer better suggestions, I'm not running any more
campaigns with them. Sad because this is the kind of thing you think they'd
be good for.
As far as other targetted opportunities, here are two I thought of:
Airpush "HyperTargetting". They claim the ability to target you by what
apps you have on your phone. Unfortunately, its vaporware. They've had this
page on their website since October, and it is still not available. Last
month at AnDevCon, someone from Airpush said "next month". I'll believe it
when I see it.
FaceBook Mobile Install Ads. They can target people by their likes and so
forth. Requires include the Android SDK, but only using a line or two of
code to track installs, not full integration.
In all, though some marketing books claim otherwise, I do not think that
paid promotion of apps is in any way mandatory. I know of some gurus who
make much more money on apps than me doing a lot less work than me, and
they don't use paid advertising at all. They instead rely on having their
own network of popular apps so that they can drive traffic
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